Privacy Policy

1. Information We Collect

Personal Information

When you request a quote or book our services, we collect:

• Full name and contact details (phone number, email address)
• Project location and postcode
• Project type and requirements
• Preferred timeline and service tier selection
• Customer type (homeowner, contractor, or developer)

Automatically Collected Information

We automatically collect certain technical information when you visit our website:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring website and search terms used

2. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To process your quote requests, schedule equipment bookings, and provide our all-inclusive equipment rental services
• Communication: To contact you about your project, confirm bookings, and provide updates on equipment availability
• Customer Support: To respond to your inquiries and provide assistance with our services
• Service Improvement: To analyze usage patterns and improve our website functionality and service offerings
• Legal Compliance: To comply with legal obligations and protect our business interests
• Marketing: To send you information about our services (only with your consent, and you can opt out at any time)

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your data based on:

• Contractual Necessity: Processing is necessary to fulfill our service agreement with you
• Legitimate Interests: To operate our business, improve services, and prevent fraud
• Consent: For marketing communications, we will only contact you if you have given explicit consent
• Legal Obligations: To comply with UK laws and regulations

4. Data Sharing and Third Parties

We do not sell your personal information. We may share your data with:

• Service Providers: Trusted third-party providers who help us deliver our services (e.g., database hosting, email services)
• Payment Processors: To process payments securely when you book our services
• Legal Authorities: When required by law or to protect our legal rights
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All third parties are contractually obligated to protect your data and use it only for the purposes we specify.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve website performance and user experience
• Deliver relevant advertising (with your consent)

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. This includes encryption, secure servers, access controls, and regular security assessments. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and maintain your account
• Comply with legal, tax, and accounting requirements
• Resolve disputes and enforce our agreements

Typically, we retain customer data for 7 years after the last interaction, in line with UK business record-keeping requirements. After this period, data is securely deleted or anonymized.

8. Your Rights

Under UK GDPR and Data Protection Act 2018, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service provider
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time for processing based on consent

To exercise any of these rights, please contact us using the details provided at the end of this policy.

9. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your data is primarily stored and processed within the United Kingdom. If we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:

13. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority: